S ince 1979 Heartland Vision and Wisconsin Vision have been endorsed by over 550 labor unions throughout the Midwest region. In 1998 Wisconsin Vision opened its first location outside of the State of Wisconsin in Fort Wayne, IN. This center was opened primarily at the request of the membership of UAW Local 2209. Today, Heartland Vision has four locations and is prepared to expand into other areas if such opportunities present themselves.

We are very proud to be a union shop optical provider signed to collective bargaining agreements with various UFCW Locals. Our attention to detail as well as our professional services and high quality products have earned us the continuous endorsement and support of labor unions over the years.

Heartland Vision and Wisconsin Vision are full service vision care providers. We are not an insurance company or HMO. We will tailor a vision care program for your local union, based on your individual insurance plan. Heartland/Wisconsin Vision have even opened numerous vision care centers around the membership of a local union.

If your membership has no vision insurance your union affiliation will entitle your membership to a discount off our already competitive services and product fees. Do not be fooled by some of the other vision discount programs that are offered with ridiculous discounts. We offer quality name brand products, including the largest selection of American Made product, at very competitive prices in a union shop!

This is what some of our proud local unions that support us have to say . . .

	Wisconsin Vision clinics are dedicated to us because we are union people! They provide quality vision products and professional services to our members and retirees.
Tim Boone, President USWA Local #3740

	Wisconsin Vision has been the only vision care provider endorsed by our union for several years. We highly recommend them to other union organizations.
Dick Klabechek, President Red Platz, Benefits Representative UAW Local #833

	This outstanding company has consistently served the members of our union by providing quality products and services. I heartily recommend other unions to support this fine company.
Daniel Welch, President UFCW Local 1444

	Our members have been very pleased with the high quality products and services offered by Wisconsin Vision. They offer excellent discounts to Union members and stand behind what they sell. Let’s practice what we preach and patronize these Union facilities.
Robert W. Lyons, Executive Director AFSCME Council 40

	As the exclusive vision care provider for the Wisconsin Health Fund since 1990, Wisconsin Vision has done an excellent job of meeting the eyecare needs of our members, retirees and dependents. I would strongly recommend that any union or health fund considering a vision care program to talk to Wisconsin Vision. They are a 100% union shop and we need to remember that and give them our support.
Seb Busalacchi, Secretary-Treasurer Teamsters Local #200

If you are interested in establishing a quality union vision care program for your membership please feel free to contact Mr. Darren Horndasch, President/CEO of Wisconsin Vision/Heartland Vision at 1-800-705-7011. You may also contact us using this form.